About

Meet the Coach

I'm James Ortiz. I help you find clarity, build confidence, and live with purpose. Start your journey today.

Born and raised in Austin, Texas, I understand firsthand the importance of mentorship, community, and having someone believe in you. Growing up in affordable housing, I was fortunate to be guided by a dedicated mentor through a local teen program—an experience that profoundly shaped my life and inspired my path forward.

After earning my degree in Psychology, I returned to serve the same community that raised me, working in affordable housing to support and empower others on their journey. My professional background includes leading groups of adolescents in Residential Child Care (RTC) programs as well as working as a case manager, where I supported families in setting and achieving personal, academic, and relational goals.

Now, as a Certfied Life Coach, I draw from both my lived experience and professional training to help clients navigate life’s challenges with confidence and purpose. My coaching approach is grounded in empathy, goal-setting, and practical strategies that foster growth. Whether working with teens, individuals, or families, my mission is to help people build meaningful connections, tap into their resilience, and create a life that reflects their fullest potential.

I believe that change is always possible—with the right support, the right tools, and someone in your corner.

“We rise by lifting others.” – Robert Ingersoll

Building Stronger Communities Together

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Community-building is at the heart of what I do. By working with teachers and other committed professionals, I’ve seen firsthand how their talent and care create the groundwork for real transformation. Their excellence empowers me to build effective partnerships that help entire communities thrive.

Topics I Can Help You With

Motivation

Break through resistance and tap into motivation that feels real and doable. Together, we create simple steps that make progress feel natural.

Vision

Uncover your unique vision and what matters most to you. With focus and support, you learn to align your actions with that vision every day.

Strategy

Map out actionable strategies to reach your goals with confidence. Together, we turn ideas into a roadmap that keeps you moving forward.

Leadership

Step into leadership with confidence and authenticity. Together, we develop the skills and mindset to inspire, guide, and empower others.

Self Improvement

Invest in yourself and cultivate growth in every area of life. Together, we build strategies and routines that make personal development achievable and meaningful.

Self Awareness

Become more self-aware, helping you recognize your strengths, triggers, and opportunities for growth. This clarity allows you to act with intention and confidence.

Confidence

Develop the confidence to face challenges and pursue your goals. With support and practice, you learn to trust your decisions and your potential.

Life Skills

Strengthenessential life skills, from decision-making to time management and emotional resilience. With support, you gain the abilities to handle life’s demands with confidence.